Petro Onysko creates content for some of the most recognizable brands in the world. We were introduced through a mutual connection and quickly developed a strong working relationship. Over the years, Petro has helped bring a refined visual quality to many of our own projects through his photography and content work.
Most of Petro's business comes through referrals from previous clients and through Instagram, where he has built an audience of more than 20,000 followers. While he did not rely on a website to generate new opportunities, we felt that a creator operating at his level should have a dedicated online presence that matched the quality of his work. The goal was not simply to create another portfolio website, but to build a platform that could showcase his projects, communicate his services, and serve as a professional home for his growing body of work.
Discovery
We met in the lounge of Petro's apartment building to discuss his long term goals, the direction of his business, and the type of experience he wanted visitors to have when exploring his work.
Rather than jumping directly into design, we focused on understanding how he wanted to present himself, which projects deserved the most attention, and how potential clients would navigate the website. By the end of the meeting, we had outlined a clear list of priorities and features for the project.
These included:
- Project showcases
- Portfolio organization by category
- A dedicated behind the scenes section
- Integration with his Instagram presence
- A modern and minimal visual direction
- A homepage background video
- A content management system for future updates
Content strategy
Because Petro regularly produces new work, it was important that the website could evolve alongside his portfolio. We developed a custom CMS structure that allowed him to independently add projects, organize content into categories, and keep the website current without requiring ongoing development support.
This flexibility ensured that the website could continue growing as his client list, portfolio, and services expanded over time.
Website design
The visual direction focused on letting the work speak for itself. We intentionally avoided unnecessary visual elements and instead built a clean, modern interface that placed the photography and video content at the center of the experience.
After several rounds of refinement, we arrived at a design that balanced simplicity with personality. Once Petro began populating the website with his own content, the project truly came to life. The combination of strong imagery and a minimal presentation created an experience that felt uniquely his.
Logo design
As part of the project, we also designed a custom logo for the website.
Petro wanted something that felt modern, premium, and distinct from the visual identities commonly used by other content creators. The final direction incorporated a typeface with subtle references to his Ukrainian heritage, helping create a more personal identity while maintaining a professional and contemporary appearance.
Homepage video
A homepage background video became an important part of the experience because it immediately communicated the type of work Petro creates.
To maintain strong website performance, the video needed to remain under a strict file size limit. We worked closely with Petro to edit, compress, and optimize the footage so that it delivered the desired visual impact while still loading efficiently across devices and connection speeds.
Launch
Once the content, video assets, and portfolio projects were in place, the website was ready to launch.
The finished website provides Petro with a dedicated platform to showcase his work outside of social media, direct prospective clients to a professional portfolio, and maintain greater control over how his work is presented online. While referrals and Instagram remain important sources of new business, the website now serves as a central destination that reflects the quality of his work and the level of professionalism behind it.
