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Frequently Asked Questions

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Why should we hire you instead of a freelancer or a large agency?

Hiring multiple freelancers means you have to manage separate people for strategy, design, development, marketing, SEO, and support. Hiring a large agency often means your account is one of many competing for attention across a larger team. We give you one focused agency that can handle multiple problems, scale the team up or down based on the work needed, and stay closer to your business as priorities change.

Who is your agency best suited for?

We are best suited for service based businesses that need consistent digital work, clear direction, and a reliable team to manage execution over time. In short be the marketing arm of the business.

Can you guarantee end results?

We cannot guarantee specific end results like revenue, rankings, leads, or sales because they depend on factors outside our control, such as your sales process, pricing, competition, market conditions, and internal operations.

What we can guarantee is strong execution across the areas we fully control, including branding, website performance, marketing strategy, campaign management, SEO work, reporting, and ongoing optimization.

Our role is to put your business in the strongest possible position to earn those results by improving how your business is presented, discovered, trusted, and supported both digitally and physically.

What work do you actually handle?

We handle the main parts of a company’s online presence: branding, website design, web development, website management, SEO, marketing strategy, paid campaigns, reporting, and ongoing digital support. If necessary we also hire and manage contractors (e.g. photo, video).

What results should we expect from working with you?

You should expect a stronger online presence, clearer messaging, better digital systems, more consistent marketing, improved visibility, and a team that helps move the business in one clear direction.

How do you decide what our business needs?

We start by understanding the business, goals, current online presence, customer journey, and biggest growth constraints. From there, we prioritize the work that has the strongest impact towards those goals.

How involved does the owner or our team need to be?

Your team needs to provide business context, approvals, and access where needed. We handle the planning and execution so your team is not buried in day to day digital work.

Can you work with our existing website, brand, or marketing setup?

Yes. We can improve what already exists or rebuild parts of it when needed. We do not force a full reset unless the current setup is holding the business back.

What happens if a strategy is not producing results?

It comes down to timeline, creative, and marketing budget. Each strategy should have the right budget with a long enough time horizon to analyze data and optimize the creative. We don't stop working until we achieve the specific markers that make the strategy a success.

What if we are not happy with the work?

For all projects we track and measure goal performance. If we do not meet in a reasonable timeline we refund your initial deposit and any other payments.

Why do you offer monthly plans if you already provide specific services?

Specific services solve defined needs. Monthly plans give your business ongoing access to the same team across branding, website, SEO, marketing, and digital management. Instead of starting a new project every time something needs attention, you have consistent support for the work your business needs month to month.

Which plan is right for our business?

Essential is built for small businesses needing foundational support. Growth is for businesses expanding their operations, customer base, and online presence. Scale is for companies managing larger campaigns, multiple services, and higher ongoing execution demands. Legacy is designed for enterprise organizations requiring deep involvement across multiple departments and systems.

Is ad spend included in the monthly price?

No. Ad spend is separate from the retainer and is billed directly through the advertising platforms being used. We will invoice a percentage of the ad spend managed monthly.

What happens if we want additional work outside my plan?

Additional work is scoped and approved separately. Nothing is billed without approval.

What types of work count toward my plan?

Based on your plan, any work related to branding, web, SEO, marketing, strategy, design, development, management, reporting, or consulting counts toward the plan.

Can we switch plans later?

Yes. Plans were designed to scale up or down based on your business needs, workload, and growth stage.

How quickly can work start after signing?

Most projects begin within a few business days after onboarding, access collection, and initial planning are completed.

What is included in brand management?

Brand management includes ongoing oversight and creation of brand assets such as social media creative, web visuals, campaign graphics, messaging alignment, and maintaining consistency across digital touchpoints.

What is included in web management?

Web management includes website updates, new page creation, content edits, plugin or system updates, integrations, and ongoing maintenance work.

What is included in marketing management?

Marketing management includes planning, managing, and optimizing campaigns across channels such as email marketing, social media, and other growth efforts tied to business goals. It excludes paid ads.

What is the difference between Local SEO, On-page SEO, Off-page SEO, and AEO/GEO?

Local SEO focuses on local visibility and map rankings. On-page SEO improves your website structure and content. Off-page SEO focuses on authority and backlinks. AEO/GEO focuses on visibility within AI search engines, generative search platforms, and answer engines.

Are there long term contracts?

Monthly plans are flexible month to month. Yearly plans require an annual agreement in exchange for discounted pricing.

How do work reports help us?

Work reports give visibility into completed work, timelines, strategy progress, priorities, and measurable performance so your team always understands what is being done and why.

Will we work with a dedicated team?

Yes. As plans grow, your business receives more dedicated support, communication access, operational oversight, and team involvement.

What happens after the project is complete?

Every project includes a 30-day window of free bug fixes, covering anything working correctly at launch that later breaks. New features, added pages, or design changes fall outside that window and get scoped and quoted separately, since those count as new work rather than fixing something broken.

Do you offer ongoing maintenance plans?

Yes, click on our pricing link in our top navigation to view the different option we have based on your needs and company size. Reach out to us if you need a custom plan that meets your needs.

How fast do you respond to support requests?

Managed clients get priority response, typically within one business day. Requests outside a management plan get a quote and a timeline based on current workload, usually within two to three business days.

Who do I contact if something breaks?

Your assigned point of contact from the project stays your contact afterward too. Send a message directly to them rather than a general inbox, since they already know the project history and can move faster.

How does billing work for a management plan?

Charges process monthly on the date the plan started, and an invoice with a breakdown of work completed.

What if I need help once our contract has ended?

Reach out directly. Most one-off requests, a small fix or a content update, get a quick quote and turnaround without requiring a new retainer or contract.

Who owns the final files and code?

You do, once the final invoice clears, including source files, code, and any custom assets built during the project. Licensed fonts or stock imagery remain under whatever license was originally purchased, and we flag those cases clearly so nothing comes as a surprise later. All other assets will live in your Google Drive Folder.

How do I update payment or billing information?

Log into your Bonsai portal to update card details or billing info directly, or reach out to your contact if you'd rather they handle it. Changes typically apply before the next billing cycle, so update a few days ahead if a card is expiring or an account is changing.

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Mission Atlas provides branding, development, marketing, SEO, consulting, and related digital services for general business purposes only, and website content should not be treated as legal, financial, tax, compliance, or guaranteed business advice. While we work to provide accurate guidance, Mission Atlas does not guarantee rankings, revenue, leads, conversions, advertising performance, search visibility, or platform results because outcomes depend on market conditions, client decisions, budgets, competition, and third party changes. Pricing, timelines, deliverables, and responsibilities require written agreements, and website content remains informational.