Gorayeb & Associates is one of NYC's top law firms specializing in construction accidents. With over 1 billion won for their clients and their continued support and involvement in the Hispanic community, they've earned their slogan as "The Lawyers of the People".
Gorayeb & Associates needed a website that reflected their professionalism and involvement within the Hispanic community. They also had a lot of content that was not easily accessible, so they had to rely on a third-party agency to edit the website. And finally, they needed to update their attorney profiles as new attorneys had joined the law firm and some had left.
- Unorganized Content
- Outdated attorney roster
- Cluttered Wordpress Dashboard
The team at Gorayeb and I started working on the web development project back in February 2020. Due to the pandemic, most businesses in New York had to shutdown their offices and transition to a work from home solution.
Working with the marketing team at Gorayeb & Associates, I built a custom website & CMS that fit the law firm's needs. I also used Weglot to bring them multi-language functionality. Working with Petro Onysko, we were able to produce professional headshots of all the attorneys to bring together the website's theme of professionalism.
Using the power of the webflow CMS, I was able to create Custom CMS collections for all their needs. Instead of having to contact a web developer, the marketing team can now go into their website, fill a form based on what content needs to be created and submit it to create a new page on their website. We used this powerful CMS to make it easy to add, edit or delete the following content:
- Blog posts
- Community posts
Gorayeb & Associates uses third party software and it was important to be able to integrate them to the new website correctly so it could be managed by their marketing campaigns. I was able to integrate all the needed code and I even created custom code that optimized the website's user experience.
Updated roster photos
We had planned for an extensive photoshoot and a b-roll videoshoot for a website background video. Because of the pandemic policies set by the state we decided that the safest option was to only do a portrait photoshoot for all the attorneys.
After an extensive testing phase we were able to launch the law firm's new website. I worked with the marketing agency and the team at Gorayeb afterwards to make sure there was a smooth transition from their old website to their new one.